Your For Official Guide To Twitter: Rethink everything
Posted by: admin / Category: Ideas & Tips, MarketingIf you’ve heard of Twitter, you’ve heard it all:
“It’s great!
” “It sucks!” “I get tons of views!” “It’s a waste of time!” “It’s where people post what they had for lunch
”
Forget it. Twitter is PEOPLE. Being real people. Some people are cool, some are dingbats, some are All Business All The time, some only ever talk about themselves.
But here’s the beauty of twitter — you are surrounded by real people. Think for a second… picture in your head someone you admire. I don’t mean like your mom, I mean like someone who you wish you could be when you grow up. Someone who is a few steps ahead of you on the career ladder. Got someone in mind? What would you give to be in an elevator with that person? What would you say if you could have their ear for a moment? (probably not “LOOK WHAT I JUST LISTED: http//www.buymystuff”)
Twitter is the elevator.
It doesn’t mean if the other person might not be a jerk, or might ignore you or whatever, but it gives you the opportunity to make a connection with someone who would otherwise be out of reach.
How do you begin?
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If you’re starting from scratch, you want to connect with a few people. Not a few hundred, a few. Think of magazines that you like, blogs you follow, people you admire, and maybe a friend or two. Don’t just follow a ton of Etsy people. The point is to widen your circle, not just move to a new location. Watch them have conversations — see who they talk to, and follow the interesting conversations. Want to talk to somebody? @reply them. It’s that easy.
After a while, widen your circle. Friday is the big day where people recommend others. Most people are kinda dumb about it and just list a crapload of people without giving you any reason whatsoever, but the good ones look something like this:
#FollowFriday @CopperLeafSt because she’s an uber-cool artist, and a fun person!
The point is to tell others about people you find interesting, and give them a reason to like them too.
How do you post links on Twitter?
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you don’t. Just don’t. No really, don’t. You will make more friends, more real connections, have more people genuinely interested in you, if you avoid spamming them. Really. People who are interested will click on your page, and you can put your link there. They’ll find it.
What if they don’t look?
Then they don’t. Breathe through it. This is about making meaningful connections, not annoying people.
But if I don’t post links, how will I make sales??
What is more valuable? Getting one possible sale, or getting a blog feature that might lead to many sales? Or developing a relationship with a mentor that can guide you through a solid marketing strategy? Or finding about a cool show that you’d just be perfect for? Or getting featured in a magazine? THINK OUTSIDE THE SALES BOX. I mean it.
You know how you always read the featured sellers & QYDJ people say that “word of mouth” has been their best marketing strategy?? And you think to yourself “well how the hell am I gonna get THAT to happen?” THIS IS HOW. But you ruin it if you spam links. People will talk about you all right, but it won’t be pretty. You may get lots of views, you may get lots of followers, but if the views are from bots and the followers don’t care about you, it’s not doing you any good.
get it?
The Real Things that can happen via Twitter:
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I use twitter a lot. I don’t have a billion followers, but the ones I have are quality. Here are a few of my experiences:
I follow a lot of business/ marketing people, because I learn a LOT from them, their blogs, etc. I’ve been a newsletter subscriber to one that I recently found on twitter. Turns out he’s coming to my state next week, and we’re going to do lunch. Someone who charges three figures an hour for business advice is going to be eating chicken salad with me soon. Is that valuable? um, hell yeah.
I work in metal, and follow/ am followed by people in the copper mining industry. A major copper blog did an artist feature of my work because we connected on twitter.
I met a super cool woodworker who I have collaborated with on projects. He’s also given me like a billion tips on how to improve the woodworking portion of my craft.
I connected with someone I admired who gave me a great lead on a killer gallery. In fact, I’ve had this happen with multiple artists. I make a point to give them suggestions, and they have returned the favor 10 times over.
And I’ve made amazing friendships with people from all over the world.
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Post provided courtesy of Copper Leaf Studios: http://coppermaps.com




